What are the most important metrics to measure user engagement on social networks?

We’ve dedicated this article to the most important metrics to measure user engagement on social networks

• Audience growth rate:

Audience growth is one of the most important metrics to measure user engagement on social media,

Through this measure, the company can see how many followers,

And you can increase your audience’s growth rate by monitoring the number each time,

It can also use a tool that calculates audience growth on social media,

The most famous of these is the Buffer tool.

• See how many new followers:

This is one of the most important metrics to measure user engagement on social media,

The number of new people who join pages on social media should be monitored,

The person can know them through manual follow-up, which will require effort and time,

So they can replace it by continuing by using one of the apps dedicated to this.

• Likes:

Post likes are the most important metrics to measure user engagement on social media,

With likes, a person can see how many people are interacting with their posts, and thus what posts attracted people to repeat,

And posts that didn’t get people’s satisfaction to stay away from them,

A person must always find ways to increase the number of likes.

• Share posts:

Posting is one of the most important metrics to measure user engagement on social media,

Whereas, users share posts that you publish on social media sites are proof of the importance and quality of the publications you post,

It also shows that these publications satisfy followers.

• Publication Comments:

Publication comments are evidence that followers of the page interact with your posts,

Through these comments, they express their views on a range of things the publication presents,

It is also possible for the page owner to ask a question at the end of the post and ask viewers to answer it, which leads to more comments and engagement,

Thus the publication access to the largest possible segment.

• Clicks on links:

This metric is one of the most important metrics to measure user interaction on social media, where it calculates the clicks that followers pressed while watching the post, and the more clicks the more the post is good.

From the foregoing, we see that there are a large number of metrics by which the company can know the percentage of interaction with its publications,

Thus, work to improve publications and choose the appropriate ones

‘Make it simple. Make it memorable. Make it inviting to look at.’ – Leo Burnett, on Advertising